The Ten Don'ts of an Ethical VC

Unfortunately, VCs don't have the best reputation.
We're working on changing that. We've committed to avoiding certain behaviours that have become too common in our world.
These are the ten "don'ts" we live by.
1.
Don't forget whose company it is.
Investing in your company doesn't make it our company. Founders create companies. VCs create funds.
2.
Don't beat around the bush.
Say what you think, clearly and with respect. Feelings matter, but straightforwardness matters more.
3.
Don’t expect smooth sailing.
The road from Seed to A is rarely smooth. A decent VC knows that and rides out the bumps.
4.
Don’t be a lemming.
Don’t be driven by FOMO. Don’t let what others do or don’t do affect your decisions.
5.
Don’t give orders.
We'll offer up opinions and help founders navigate problems. But ultimately, they’re the ones who make the final decisions.
6.
Don’t try to be a star.
It's not our show. We value when we can, and stay quiet and listen when we can’t.
7.
Don’t drag it out.
Speed matters. Be quick to say 'yes' and even quicker to say 'no'. On average, we say 'no' in days, almost always under a week. Getting a 'no' might be frustrating, but not getting an answer is simply disrespectful.
8.
Don’t overpromise.
Have a high Do-Say Ratio. If you say you’ll do something, do it.
9.
Don’t stop listening.
When it comes to their company, founders are the experts. So we pay attention.
10.
Don’t just invest. Believe.
Faith in the vision, faith in the process, and above all faith in the founders. Because we know that being a great VC is about a lot more than money.
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