The PMF Playbooks

The path to PMF, written down.

300+ founders told The Product Market Fit Show exactly how they got from zero to product-market fit. These six guides are those lessons written down, with the founders’ own stories, numbers and words, and a link to every episode cited. Tactical, specific, free.

Stage 01

Find the customer

01 Landing your first ten customers Where the first ten actually come from, and why none of them come from ads. 14 min 02 Founder-led sales You are the first salesperson whether you like it or not. How to run the motion without a playbook of tricks. 16 min

Stage 02

Make it repeatable

03 Pricing before you have pricing power How to set a price when you have no brand, no benchmark, and no leverage. And when to raise it. 12 min 04 Your first sales hire Who to hire, when it is too early, and how to hand over a motion only you have run. 13 min

Stage 03

Read the signal

05 Real growth vs vanity metrics The numbers that predict PMF, the numbers that just look good on a slide, and how to tell them apart. 12 min 06 What PMF looks like in the data Retention curves, pull from the market, and the signals that say keep going or change course. 15 min

The raw material: 300+ founders on the PMF Show.

Listen